I know the beta is coming any day now (I hope) but I was playing around in iTunes last night and had some thoughts, nothing revolutionary just observations.
I decided that I love the iTunes music store. I say this not to be negative about what J River is working (you guys rock after all), but just to recognize the quality of the 'competition'.
I like the relatively clean interface of iTunes. I like how the banners at the top fade in and out. I like that the 'Front Page' is changing all the time. I like the cheesy touches like the celebrity playlists. Rather than getting an unusable list of the 700,000 songs they have, they give you an opportunity to explore and be surprised. I like their iTunes essentials compilations that show off what they have available. I like that they have a few live tracks here and there, even if they aren't part of a list of some sort, just a single live track, usually a good one, for a buck if you want it. I like that they have things like the Sessions @ AOL tracks (theres a great version of Maps by the Yeah Yeah Yeahs). I really like that apple is going back to record companies and looking for out of print or unreleased tracks and get them added to the store. I like that if I decide I want something, I can click on buy song and it starts downloading.
I found myself saying "oh, they have that now too" a lot.
The experience was the closest to the fun of exploring a record store of anything else I've found. For those of you J River folks that are from the Twin Cities, I'd compare it to exploring a store like Let it be, The Electric Fetus, Cheapo or even Northern Lights to go back a few years, instead of Best Buy. They have created an environment where you can really explore and truly 'discover' music.
I know (or at least I think) that your 'Big Secret' is pretty much run by your partners and that you will be giving them the shell in which they can add their service. So I don't know how much control you have over the 'experience' of the music/movie stores. My intent here is simply to recognize that on the music side of things, the bar has been set fairly high by the competiton, and I can't wait to see what you guys come up with as an alternative.