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The logo is based on a painting by George Caleb Bingham from around 1845. It's in the Metropolitan Museum of Art in NYC.

It's called "Fur Traders Descending the Missouri"
There are a couple of French Voyageurs in a canoe with cargo and an animal of which the identity is under debate. Suggestions have included a cat, bear cub and fox. The fox is the current favorite here.

The second wave of settlers in the area (after the Native Americans) were the French fur traders. They had extensive commerce here before either Minnesota or Canada existed, right up into the current US/Canada border region.

Our company is on the upper Mississippi river which was explored by the French headed by LaSalle in 1680 (whose claim on the basin drained by the Mississippi formed the basis of the Lousiana Purchase). Since the Mississippi was the gateway to the North woods it seems like an appropriate logo.

There is a cool synthesized picture of the Voyageurs paddling down the Grand Canal in Venice. I'll see if I can post a link to it here in the future.