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Why Streaming Struggles
stewart_pk:
The most important thing is and it's seemingly lost in this thread is that current streaming services don't struggle to provide a good money for money service.
It may be that the big players Apple, Google, Microsoft end up buying out all the major services.
I'm just shrugging my shoulders right now.
tyler69:
https://www.musicbusinessworldwide.com/did-tidal-falsify-streams-to-bulk-up-kanye-west-and-beyonce-numbers/
JimH:
Thanks for that. Sprint (Tidal investor) isn't going to like it.
Quote from the article:
"In March 2016, the firm claimed that Kanye West’s The Life Of Pablo, a six-week exclusive on its platform, had been streamed 250m times in just 10 days.
"At the same time, TIDAL claimed that its platform had surpassed 3m subscribers.
"These numbers meant that, on average, every single TIDAL subscriber would have had to be playing the Kanye album over eight times a day.
"Similar suspicions were triggered by the success of Beyonce’s record-breaking Lemonade a couple of months later.
"TIDAL claimed that Lemonade was streamed 306m times on its platform in its first 15 days post-release.
"Stats like this led Norwegian newspaper Dagens Næringsliv to investigate in January 2017 – and uncover documents which, it said, suggested that TIDAL had been deliberately inflating its subscriber figures.
"This report was lend credence by data from trusted music industry research firm Midia in the same month, which estimated that TIDAL’s subscriber base actually only included 1m people worldwide."
Awesome Donkey:
Oooh, ouch.
https://www.macrumors.com/2018/05/16/tidal-behind-on-royalty-payments/
JimH:
Thanks. More details are in the article that macrumors cited:
https://www.musicbusinessworldwide.com/now-tidal-is-accused-of-failing-to-pay-record-labels-on-time/
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