Additionally, your use of percentages suggest you might not understand the way audio "scales." Decibels use a logarithmic scale because our ears (generally) perceive sound intensity logarithmically.
A 10dB reduction from 100dB is not a 10% reduction it's a tenfold reduction: 90dB has about 1/10 the energy of 100dB. But the reduction from 70dB to 60dB is also a tenfold reduction: 60 dB has about 1/10th the energy of 70dB, and so on all the way down. As Matt noted, all ten dB reductions will result in the same proportional reduction in energy because the scale is logarithmic.
You may perceive the sound slightly differently because of the equal loudness contour (which is what Matt means by "loudness compensation"), but that's a separate issue, and JRiver does offer a loudness compensation DSP option to address that exact issue.