It was originally James River Group. In around 1990, we changed it to JRiver to distinguish it from James River Corp, a very large paper company. Shortly after that, they merged with Fort Howard and changed their name to Fort James.A year or two ago, we changed it to JRiver, to make it work better with search engines.I wrote this about the company in 2011, when it turned 30.http://jriver.com/30.html