Given that JRiver MC is by far the best media manager, I do not understand why we do not see MC mentioned more frequently in the press.
I read a lot of computer magazines/web sites and rarely see MC mentioned. Most recently Computer Power User (Jan 07) recommended MediaMonkey as the best media manager they have seen.
I had not heard of MediaMonkey so I went and had a look. Although probably better than most, it is a crap compared to MC.
I suspect JRiver could sell a heck of a lot more product if more people were aware of it. I would start by targeting press that goes after the more sophisticated users, like Computer Power User and Tom's Hardware.
Just my $0.02 based on a desire to see JRiver be healthy and continue to improve a fantastic product.