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The most any of us can rationally expect is one free upgrade, which is what we've gotten so far.
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I suppose that is great for the people who had v.7, but doesn't apply to anyone who purchased v.8.
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The downside for that is having to pay the full boat for the next following version.
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Maybe... unless the cost to upgrade to v.9 plus the upgrade to v.10 is higher than the cost of v.10. In that case, I would prefer the current pattern of Full Price, upgrade free, Full Price, upgrade free... etc.
Just my two bits,
Wile