More > JRiver Media Center 18 for Windows

Lifetime upgrade membership??

(1/3) > >>

Bengi010:
Is it feasible, or reasonable, to come up with a price for lifetime upgrades, instead of paying for each version, what would it cost do you think?

Matt:
Sorry, but we don't offer lifetime licenses.

This came up in another thread recently, and there I said:

--- Quote ---I think JRiver would be down to just Jim working in his basement if we sold lifetime licenses.

Said another way, upgrade purchases are a big part of how we can afford a team that's still going strong on an eighteenth version.

Personally I hope it never ends.  And thanks to everyone that supports us along the way.
--- End quote ---

Bengi010:
Fair enough, it's certainly worth the upgrade price.  I appreciate all your hard work and I too hope it never ends.

BryanC:
Not to mention the team would have to start splitting time managing investment portfolios and improving MC.

MrHaugen:
I would not think to negatively about this. If the price was right, you would probably get a serious boost in capital in a short amount of time. Let's just take a number and say it would cost about 5 licenses worth (upgrades). That would give you 100$ plus (?) for each person that decides to be faithful to your MC. For new customers it would mean 1 full purchase, and about 2 years of upgrades worth?

You will start "loosing" some of your normal income after a period of 3-5 years, because of the long and medium time users no longer have to pay. The great thing about this though, is that if a noticeable portion of your customers goes for the lifetime sub, you'll have an opportunity to spend much of that extra cash on staff and other expenses. And that can give you a great boost in productivity and feature development. Making the application more popular and better know in the market, at a faster pace than ever before. So, counting the potential new customer of an improved app, up against the possible "loss" of upgrade sales of some of the returning customers, it might be very beneficial in the long run. At least that is what I think.

I'm by no means an marketing or sales expert, so it might not be as easy as it sounds. There might be potential traps with such a purchase alternative, but I just wanted to say that it might be worth considering :)

Navigation

[0] Message Index

[#] Next page