I know
http://www.2l.no/ is doing business in a niche market, but they still have world class productions so their opinion matters.
I got an email from them yesterday stating that there are well established standards both in music and movie production. For music, they calibrate all channels at same level, dissimmilar to a movie audio track where the LFE is lowered by 10dB and is to be increased 10dB in the playback end. Furthermore, they state, when you want to publish music on a movie format (such as blu-ray disc), the two standards colide. What they informed me about was that for (multichannel) SACDs and FLAC downloads, their channel calibration is flat, i.e. you should not boost the .1 channel. If you buy the same recording published by the same company on Blu-Ray disc, however, it is calibrated in "movie fashion" and you will need to raise the .1 channel by 10dB.
So now I know how 2L do this.
Question is - is this general for, let's say, all concert blu-rays and dvds?
Sorry if I am stating the obvious here, but these things have been unclear to me. And still are.