After a lot of rumors, speculation, and leaks recently, the GTX 970 and GTX 980 cards are now official.
http://www.geforce.com/whats-new/articles/maxwell-architecture-gtx-980-970In short:
$330 for the 970, which lies somewhere between a 780 and 780 Ti in terms of performance - even beating the 780 Ti in some cases.
Quite an impressive feat considering that power consumption is 105W lower, and the card is $370 cheaper!
The 980 is $549 and is equal to or as much as 20-30% faster than a 780 Ti depending on the test.
There doesn't seem to be a lot which separates the two cards, and there only seems to be about a 10% performance gap between them - a gap which can be closed by overclocking.
Most of the third-party 970s seem capable of matching or beating the stock 980 performance - of course that 980 could also be overclocked, but unless you absolutely must have the best performance, I'm not seeing much reason to buy a 980.
So far, it looks like
Gigabyte's latest WindForce cooler is doing the best job with these cards, since it was designed to dissipate 600W of heat. It's a huge card and rather ugly though.
While it's never been something I had really considered until now, I do wonder if that would hurt its resale value - but with the reference design being what it is, perhaps that is true of all the non-reference cards.
Edit: I've been reading too many reviews - thought that was a 970, not a 980.
It seems like
MSI may have blown it with the TwinFrozr V update (
high temperatures, not all components receiving direct cooling) so I think I will be going with
ASUS' GTX 970 STRIX OC as it seems to offer similar performance to Gigabyte's card and is better looking in my opinion.
I'm disappointed that so many of the non-reference cards are dropping the 3x DisplayPort, 1x HDMI 2.0 configuration that the reference board uses for a pair of DVI connectors, 1x HDMI 2.0 and 1x DisplayPort. It doesn't really affect me right now, but it's still disappointing.
I also think that the reference card is the best looking, and I do prefer blower designs because they guarantee that all the heat is directed out of the case rather than reaching other components, but it also seems to be about 15-20C hotter than the non-reference designs - though most sites seem to test in open-air rather than inside a case, which might explain that difference.
There are a number of new exciting features as well, such as
MFAA,
Dynamic Super Resolution (downsampling), and
VR-specific render modes.
The latter is most exciting to me, as it enables a new SLI mode which renders each eye on a separate GPU and does so simultaneously, rather than using alternate-frame-rendering (AFR) which adds latency. With these cards we go from SLI being a bad idea for VR, to being ideally suited for it.
If it were not for the fact that I'd have to make a lot of changes to make it work (new case, possibly a new motherboard & CPU) I'd be buying two 970's right away - at $660 it's not that much more than a single 980.