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[Harry_The_Hipster]

From the NYT, at http://www.nytimes.com/2003/01/10/business/media/10TUBE.html...

Concerned because of the commercial-skipping capabilities of TIVO and RePlay TV, the industry is taking a new tack:

A leading television producer and two major advertisers have joined forces to present a live variety show with no commercial interruptions. Instead, the advertising messages will be incorporated into the show.

The advertisers, which so far include Pepsi and Nokia phones, are buying six hours of air time to create what the program's producer, Michael Davies, called "a contemporary, hip Ed Sullivan show" for the youth-oriented WB Network, part of AOL Time Warner. The hourlong program, to be broadcast for six weeks this summer, will try to highlight the companies' products in various ways, like putting singers on a set dominated by a logo or building comedy routines around a product.

But what do you think they'll do for Viagra and Depens? Can hardly wait.

HTH

[Matt]

I think we should get free admission to Bond movies for this reason.  I swear those things are really just one long commercial in disguise.

[phelt]

Ha, have to agree about the Bond movies. Product placement in movies is nothing new, but it seems to be breaking into broadcast more heavily. It has some interesting implications. For instance, in last year's season of '24' antagonist characters used Windows PC's (Dell, IIRC) and protagonists used Apple. It was possible to predict future plot developments by noticing which computer a character was using.

One wonders how they will incorporate the disturbingly vague "ask your doctor" commercials into the script  

[MachineHead]

I think we should get free admission to Bond movies for this reason.  I swear those things are really just one long commercial in disguise.

Have you seen 'Minority Report'? Finest 2 hour long commercial I've seen in a while.