When you enable DLNA, in the DEVICE (like Asus O'play) are not showed the same list of files that you can see in J river program using custom views.
If you use the function "Add or configure DLNA servers..." ==> "custumize views":
The Views shown in Standard View are not connected to those shown via Theater View or Media Network. They can be completely independent, and unrelated to what you see in Standard View.
So, to see the similar behavior you have in Standard View, you also need to customize one of the Views in the Media Network settings. If you want to "import" the settings of a view from Standard View, you can use the Add > Library Item from Standard View to import them over.
Also, I'm not positive this still applies, but it used to be that you had to restart MC completely for the changes you make here to take effect. This includes closing the Library Server applet in the tray, if you have MC set to run the Library Server on Windows Startup.