But can you agree on the following opinions:
1. Windows users are more likely to search out alternative than mac users (i.e. windows media player is less capable than itunes)
2. No more than half of the users for any platform would seek out and pay for a solution (i.e. most people are OK with "good enough")
No, that was my point. I would not grant those two assumptions without seeing hard numbers. Of those people who would choose to seek an alternative (and I would consider iTunes and WiMP roughly functionally equivalent from a "power user" perspective), I would say that the people who chose Macs have already
proven that they are willing to pay a premium for a better user experience. Otherwise, they wouldn't have bought a Mac!
Analysts give Apple ~7.8-8.5% share in the market. Yes, this is growng faster than anyone else, and will probably jump to double digits in the next 2 years. http://www.pcmag.com/article2/0,2817,2325860,00.asp
The functional problem is that if 100% of apple customers all decided to pay for an alternative and only 10% of the windows market did, the windows market would still be larger (9.15% vs. 8.5%).
Again, that ignores the fact that a
HUGE percentage of those "Windows Computers" are corporate installs. I used to work at MBNA (a credit card lender). In my room of my building alone, we probably had 1000 windows machines, which all count towards the Windows "market share" number, but were not AT ALL a viable "customer" for MC, iTunes, or any other media applications. They were all "corporate clone boxes", designed to do only one thing (in this case, allow us to take calls for customer service). If you ignore the corporate clone install base and focus only on individual users, and then focus again on customers who are interested in using their computers to "do multimedia things", the numbers game changes dramatically.
I'm not saying it automatically is a viable market, but I strongly suspect it is, and I bet if you hired someone to generate REAL numbers, they'd confirm my suspicion.
The idea that the Mac is only for people looking for "simple machines" is an old bias that never was particularly true. Macs have ALWAYS been favored by the "creative class" of users (graphic designers, multimedia specialists, video editors, etc, etc, etc), and many of the "new Apple purchasers" are in aggregate young people who are also, incidentally, a lot more "multimedia savvy" (people who purchase music/video online, view podcasts, and so on).
And, again, in the Windows sphere, there are substantial viable "premium multimedia application" competitors in the space.
There is no application even remotely comparable available for the OSX platform. It just plain doesn't exist. It will in 2-3 years, for sure. Hopefully, it will be MC that dominates the space.
But, then again, I also just want to be able to use MC on my Macs.