Definitely one to watch... haha pun intended...
If they can start doing global distribution of content and offer full quality downloads or streaming @ 1080p with full DTS HD MA, TrueHD and Atmos I'd buy all my content digitally and never have to back-up my collection again.
(until they decide to change the rules again or go broke)
Not expecting 4K on there yet as most home networks arent upto it, but its an interesting development.