Yeah for that was for PCM file conversion (I was hoping it would be that easy, but it is likely not without your help). The software does claim to decode TrueHD with Atmos at playback at the top of the quote, so I am honestly thinking it can do what many users want. I went back and highlighted that part for you as well to make it easier to read (I am sure you read a lot of posts here and are busy).
As for your other comments:
The software is $1300 because you have to buy the an
entire producer/mastering suite to get it (this part really needs clarified and I apologize for not making it clearer. this info is buried at the first link in my post though). JRiver would only need the decoding part as you know, not the encoding part and other mastering tools, so presumably it would be much much cheaper. It is always good to keep an open mind and be willing to work with other companies if it means adding new features no one else would be offering (market differentiation, etc..).
Of course Dolby likes to sell chips, but they also sell software licenses all the time (such as the licensed decoding in programs such as PowerDVD), and even sell software themselves.
Have you guys reached out to Dolby in the past? Just because Microsoft is too cheap to pay for a decoder license to be included with Windows 10, doesn't mean much to me. Also it is not like makers of free playback software are going to shell out money for a license... I ask because I see stuff that must be decoding Atmos like the Dolby Audio headphone Windows 10 app, so it is clear Dolby might have some interest in working with you guys.
I would think $200-300/license would be a doable number for a batch of licenses for the decoding part only, but JRiver is the one who would have to reach out to Dolby, negotiate and integrate the DLL files, etc... If we bought a one time license from JRiver for the Atmos decoder, then continued to pay $24/year for the newer software version, I think most folks who do PC based decoding would be very interested in this.
We do not have any plans to support a Dolby product that costs $1300 just to decode some audio streams. Sorry.
Dolby itself has no interest in supporting PC-based decoding for consumers, they like to sell their hardware chips to AVR makers.
PS:
The part you bolded above states "channel-based codec", which Atmos is not, its object-based.