Ah ok so video drager contains your selector so I guess this should work then. 1 to select insensitive string compare just in case. Your example should work if capitalization equals but there is a typo in first quotation mark, you close font before setting font color value and you also need escape when closing font
<font color="IfCase([Video Drager], 1, DVD, #FF0000, Blu-Ray, #00FF00,UHD Blu-ray, #0000FF)">[Video Drager]<//font>