We'll see how the market responds to it, and how "unbreakable" the DRM really is. After all, they've said that before...
From what I've read, the new DRM approach seems evolutionary rather than revolutionary, and that there will still be signifigant "security holes" in the chain. For example, the computer will still have Digital Output PCMCIA capability, and they can't "secure" the digital out without breaking compatibility with current speaker and stereo systems.
I don't know about you, but I'm not going to buy a new stereo system just so I can help the RIAA maintain their illegal perpetual copyright on new material. I'll buy a nForce 4 motherboard (for Socket 939) instead, thanks. Oh yeah, and it'll outperform anything intel will bring out on the 945 boards anyway...
To me, it seems that all this DRM posturing has very, very little to do with Piracy, and everything to do with a) controlling the distribution medium of "content", and b) end-running the Constitution and extending copyright protection from "essentially forever" to "effectively forever". Think about it, no more unapproved sampling. No more "Peanuts/Outkast" videos (without payola). No more public domain works (since the copyright will expire, but the DRM will not, and DMCA says it's illegal to break the DRM). No more musical creativity outside of the corporate "profit driven" model... Since, everything is really based on what came before.