I've been saying that for a while. Why isn't this more well known? Just as he said, Cnet didn't know about it. I've watched a lot of itunes alternative roundups and never see MC. The only reason they don't include it, I can think of, is that it is pricey--relatively speaking--$40. But who buying a media program hasn't spent THOUSANDS on media. I told a co-worker about it and he just couldn't see paying for a media management program. I found MC accidentally and good thing I did. I almost lost all faith in my media library. I desperately didn't want to re-rip my collection with iTunes as the base. I remember not liking Media Monkey. The problem is that so many features can create an ugly, distraught interface and I think that was part of my complaint.