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Author Topic: Upgrade price is now $22.98  (Read 3229 times)

JimH

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Upgrade price is now $22.98
« on: April 22, 2009, 10:11:00 am »

We're increasing the price today for upgrading from previous versions.  It is now $22.98.
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glynor

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Re: Upgrade price is now $22.98
« Reply #1 on: April 22, 2009, 10:13:15 am »

We didn't really discuss the upgrade price in the previous thread.  Just thought I'd say that, as a relatively long-time customer, I have absolutely no problem with that.
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JimH

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Re: Upgrade price is now $22.98
« Reply #2 on: April 22, 2009, 10:15:05 am »

The upgrade price will probably go up slightly again when we reset the first time purchase price.
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MrC

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Re: Upgrade price is now $22.98
« Reply #3 on: April 22, 2009, 01:07:39 pm »

Please.  Just call it $23.00. 

The technique of attempting to sublimate $x.98 into x - 1 rather than the x + 1 is old, tired, and as one person said in a recent thread, "but isn't this more an indictment of the kind of user" ... that JR is trying to fool?!   ;)
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JimH

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Re: Upgrade price is now $22.98
« Reply #4 on: April 22, 2009, 02:51:22 pm »

Please.  Just call it $23.00. 
How about $24?  Would that work better?
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MrC

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Re: Upgrade price is now $22.98
« Reply #5 on: April 22, 2009, 02:57:09 pm »

How about $24?  Would that work better?

Ah, haggling!  I'll offer: $22.  We'll split the difference and agree it is $23.   ;D
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Doof

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Re: Upgrade price is now $22.98
« Reply #6 on: April 22, 2009, 05:15:14 pm »

If $22.98, or $23 or even $24 is the new increased upgrade price, then I really have no complaints about any increased pricing. When I complained about MC being $80, I wasn't even thinking of upgrade pricing. The upgrade price could be $40 and I'd pay that, I guess is what I mean.
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raldo

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Re: Upgrade price is now $22.98
« Reply #7 on: April 22, 2009, 05:40:56 pm »

If $22.98, or $23 or even $24 is the new increased upgrade price, then I really have no complaints about any increased pricing. When I complained about MC being $80, I wasn't even thinking of upgrade pricing. The upgrade price could be $40 and I'd pay that, I guess is what I mean.
I agree.

Compare MC12 by MC13. I think we're being spoiled by the way new features are seeping in.

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glynor

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Re: Upgrade price is now $22.98
« Reply #8 on: April 22, 2009, 06:28:11 pm »

I could go higher on the Upgrade price too (next round, of course).  The discount given by JRiver is quite substantial, considering the low "original" price of the product.  I'd say something more of a $7-10 discount from "retail" would be appropriate and acceptable.

I must say, though, I do agree on the whole $x.98/9 thing.  Just call it what it is.  This isn't gas we're buying here.

EDIT:  I'd add that I also see this as appropriate because of the sheer quantity of work that is done on the product with each new major release.  Anyone who wants to see the level of changes... Just reinstall MC11 for a minute and compare to what we have now with MC13.  Now, roll back Photoshop from CS4 to CS2.  Sure, there are differences in Photoshop (and CS4 is quite nice), but not too much I'd call revolutionary.

That, and the "total price" thing again...  When you're looking at a $1800 software suite, I'd expect the upgrade pricing to be on the order of 50% off of list.  When you're looking at a ~ $50 application, then the story is a bit different.  Upgrade pricing of some kind certainly encourages additional sales and repeat business, so you don't want no discount.  But I don't think you need to go 50%.
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JimH

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Re: Upgrade price is now $22.98
« Reply #9 on: April 22, 2009, 06:28:58 pm »

I could go higher on the Upgrade price too (next round, of course).  The discount given by JRiver is quite substantial, considering the low "original" price of the product.  I'd say something more of a $7-10 discount from "retail" would be appropriate and acceptable.

I must say, though, I do agree on the whole $x.98/9 thing.  Just call it what it is.  This isn't gas we're buying here.
How about $25.01?
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glynor

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Re: Upgrade price is now $22.98
« Reply #10 on: April 22, 2009, 06:37:29 pm »

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benn600

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Re: Upgrade price is now $22.98
« Reply #11 on: April 22, 2009, 06:45:45 pm »

My favorite number has always been 44.

Please oh please make it $24.44
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JimH

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Re: Upgrade price is now $22.98
« Reply #12 on: April 22, 2009, 06:46:19 pm »

How about $44?
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MrC

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Re: Upgrade price is now $22.98
« Reply #13 on: April 22, 2009, 06:46:34 pm »

Not wanting to cut my own throat, I'm in agreement with glynor, and was thinking the same thing the other night.  The number of features included in each new release is far greater than the average software company.  This has been great.  But you should expect to get paid for your development efforts, and the update prices should reflect these additions.
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jack wallstreet

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Re: Upgrade price is now $22.98
« Reply #14 on: April 22, 2009, 07:31:21 pm »

I concur that for people who use the features, the upgrade price is low.  However, some consideration should be given to the impact of whether the upgrade price will move the low power users away from MC or where they never upgrade - and what that lost revenue impact would be.  I personally have no problem with a significant increase in the upgrade price.
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John

glynor

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Re: Upgrade price is now $22.98
« Reply #15 on: April 22, 2009, 09:45:41 pm »

How about $44?

Okay, not more than the regular purchase price.  :P ;D  Not that enthusiastic.  ;)
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RiderFan

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Re: Upgrade price is now $22.98
« Reply #16 on: April 23, 2009, 01:10:02 am »

Woolco here in Canada used to have $1.44 days once a month. Many things were discounted to $1.44 while everything else in the store ended with 44 cents. ($3.44, $12.44, $199.44 etc.) I forgot about it till I read the post about 44, lol.
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benn600

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Re: Upgrade price is now $22.98
« Reply #17 on: April 23, 2009, 07:18:55 am »

How about $44?

That occurred to me but I kept quiet.  I'm not on the fence about MC and don't know if I could ever leave.
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