I purchased for my Nephew a few years ago. If I remember right, I purchased the license myself, so that I got the receipt email with the cost and all that. I then went to the buy button page and updated the email address associated with that license to his email address, finally, sending him a personal email with the 14 day mjr activation file attached, a download link and license code, email and password details.
A gift option on the purchase page would be a great thing that would save all that hassle and probably generate revenue for the company too. It has been asked for many times over the years.
-marko