If you look at the Aurora 8 spec, when it is at +4dBu it has a maximum output voltage of +20 dBu. +20 dBu corresponds with 7.75 volts.
When the Aurora 8 is at -10 dBv it will produce a maximum of 2 volts (or +6 dBv).
The Emotiva amps are usually rated at needing 1.1 volts to reach maximum power. Therefore, using +4dBu can clip the input on the amp.
You get 11.78 dB more volumue at the same internal volume control level in JRiver, but your maximum voltage the amp can output remains the same. It may soft clip the portion over 1.1 volts so you get a little more volume, but you will be compressing the peaks. In other words, you may now not be able to go above 85 or 90% in JRiver's internal volume. Consumer amps don't usually have clip lights so you won't know when you have input too much voltage.
Just to add to this, consumer amps are run at maximum gain (usually around 27-32 dB). With pro amps, they have a gain control that essentially lowers the multiplier. This allows you to have a higher signal at the front end of the signal chain. For example, you could send a 1 volt signal to a pro amp with the gain knob turned up all the way and the pro amp would make maximum power if it has an input sensitivity of .775 volts. The more volts you input, the more you turn down the gain knob. The amp still produces maximum power, as long as the final voltage is .775 volts. Think of the gain knob as a voltage divider. If you give it 7.75 volts from the Aurora 8, then the gain knob needs to be turned down until the input voltage is divided by 10 - which is .775 volts.
Again, with a consumer amp you can't divide the input voltage so you need to start with a lower voltage.
From the Lynx Aurora 8 manual:
The analog outputs are capable of delivering +20 dBu signal levels, it is important to verify that connected equipment is capable of handling these signal levels to prevent clipping or possible damage.
Also:
Is your monitoring destination a +4dBu or –10dBV line-level device? Most professional equipment uses +4dBu as the nominal level, and most consumer equipment uses –10dBV as the nominal level. From the Aurora front panel or external control software, you can establish the appropriate input and output trim levels for your equipment. At the –10dBV setting, output levels will decrease by 12.2dB.
I had a chance to use the Lynx Aurora 8 this past weekend. It was on loan from Lynx for an Audio GTG in Iowa. I have to return it this week.