I get it and think JRiver gets it too because they have a selection of plugins installed and ready to use. However, we need better plugins, ones that are graphical and easier to use. I see there is a facility for installing additional plugins but I hear it doesn't work yet. I would like more attention paid to plugins - especially EQ, high/low shelf etc. - as these have far more effect on the music than silly things like 2xDSD.