http://arstechnica.com/journals/apple.ars/2008/01/01/mac-os-x-market-share-sets-new-record-at-the-end-of-2007With the sales figures out at that time, it was estimated that by the end of 2008 the installed base of Macs would be just over 10% (one in 10 PCs would be a Mac). And subsequently,
Apple beat their sales projections for Q1 2008 by huge numbers, so the final numbers could end up a tad higher. Viewed as a simple desktop PC hardware vendor (Apple vs. Dell or HP or Gateway), Apple has been hugely successful.
The problem isn't new sales, it is the enormous previously existing and entrenched installed base of desktop PCs in office environments. One floor of an AT&T call center with their Pentium 3 boxes running Windows 2000 can "counteract" a LOT of new Macbook sales. Now, in truth, none of those machines are "markets" for an application like Media Center. They all run cloned systems which are all identical... So "counting" them isn't entirely fair.
That, plus Apple has been consistently under-represented worldwide compared to US market share. This is starting to change, but there are still lots of places overseas that seeing a Mac is a rare sight. Not shocking... They are a US company afterall, but still one of the issues.
If you normalize OSX market share to only home-user machines, the picture becomes noticeably brighter than the 1-in-10 figure would even seem to suggest. And, their market share is only expected to grow:
http://blog.wired.com/business/2008/01/gartner-says-ma.htmlFWIW... I'd probably be worth around 10 licenses, easy.
I should say... One way to recoup more of the cost would be to also develop a true Enterprise-class database sharing system. The client is already best-of-breed (far and above all the competition). My company is currently about to spend around $30k on a Canto Cumulus system (for 10 concurrent users), which will require $10k in yearly maintenance fees (30% of purchase price).
Honestly, if MC offered these three things:
1) An equal OSX client.
2) An enterprise-class database sharing system (similar to Canto's), where we can have users with permissions on a per-asset basis (among other means).
3) A Web Publishing engine that gave us read-only access to our MC library via a web browser in a slick, Web 2.0 type of way (which must be able to be locally hosted).
We would probably buy such a system for comparable money nearly instantly. There is a serious lack of competition in this market, and prices quickly scale to the $100-200k range for Digital Asset Management systems that are FAR less usable and robust than MC already is... It is, of course, missing a fairly substantial set of functions (those three above are admittedly huge tasks)...
But the functionality is just so ** good (and everything else is just so ** bad)... Just download and try out Canto Cumulus Enterprise for a while, and play with the UI, and you'll see immediately what I mean. And it is really one of the best out there!