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[cell.shift10]

I have been seeing the same icon for Media Center from edition to edition. I wouldn't mind a change. Just a suggestion. Thanks.

[leezer3]

Brand recognition 
If they change the icon/ logo, it won't be instantly recognisable as JRiver Media Center.

Look at all the most successful brands- All they've ever done is minor alterations to their logos. (Windows flag thingy and so on)

-Leezer-

[JimH]

Good point.  Here's an example:

[MrC]

If they change the icon/ logo, it won't be instantly recognisable as JRiver Media Center.

Look at all the most successful brands- All they've ever done is minor alterations to their logos. (Windows flag thingy and so on)

Is this true?  Compare the logos of old and new from some of: BP, Exxon, Mobil, Standard Oil, McDonalds, Burger King, Jack in the Box, Pepsi, Honda, Rite Aid, Safeway, Amway, Proctor & Gamble (check out their old logo!), Disneyland, Walmart, Bank of America, and yes, even the venerable Apple have had makeovers ranging from subtle to unrecognizably dramatic.

Don't many successful companies use logo changes as a form in reinvigorating themselves to the public's eye and mind?

[leezer3]

Unfortunately, I'm British, so I don't recognise most of those  
Having said that though, the ones I recognise:
Pepsi- Basic shape and colors remain the same, still very much recognisable as an evolution.
Honda- Again shape is still very much recognisable. Also remember that they have their fingers in a huge number of pies, so get some variations there.
BP- Colorscheme has remained the same throughout, as have the letters BP.
Proctor & Gamble- Changed for a reason. (Implied satanic/ similar overtones)

-Leezer-

[edbro]

Nooo, I like the icon!

Now, the website's favicon..... that's a different story. I saw a post that explained it once but I forget. It is totally unrecognizable in the small icon format.

[MrC]

I think we have different ideas of what is consider the "same".  Pepsi of old had no blue.  BP's log is nothing like the old in terms of shape, nor color tonality.  It was heavy green w/some yellow.  Now its mostly white, with some yellow, surrounded by green.  The font is changed.  The color of the BP is changed.

They all change for "a reason"!

I concede on Honda - was thinking of something else I believe.  I believe it was Datsun now that I think about it.  So long ago.

At some point, you can say, well, the old and new both have "logos", so they are still the same.

The point of this OPs post though is a simple refresh, not baby / bathwater toss.