LOS ANGELES – After months of being courted by technology giants and TV signal providers, online video service Hulu is no longer for sale, its media company owners said Thursday.
Walt Disney, News Corp., Comcast and Providence Equity Partners had been shopping the site since June after receiving an unsolicited takeover offer.
They tested the waters for other interest, and dozens of companies, from Internet giants Google and Yahoo to satellite TV providers Dish Network and DirecTV, began circling.
But the owners said in a joint statement Thursday that Hulu "holds a unique and compelling strategic value to each of its owners" and that they would refocus on "mapping out its path to even greater success."
Bidding on the service reached as high as around $2 billion, according to a person familiar with the matter.
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http://www.usatoday.com/tech/news/story/2011-10-14/hulu-not-for-sale/50770090/1