Should JRiver make an offer?
In my opinion: No.
IceTV won in court the right to sell the curated EPG data that they provide. But the ruling was based on the methodology that they use, which is to infer what TV programs will be shown in the future, based on what has been shown in the past. They can't just look up web sites to see what will be on. They may be allowed to use information from program advertising on the TV channels, but I'm not sure about that. In short, they have no agreement to receive EPG data from the people who schedule the TV programs.
While they do provide good quality EPG data, with Repeat flags, program IDs, good descriptions, etc., when a new program is scheduled I believe they have to make a bit of a guess about it. Certainly I was caught out a few times where a schedule change didn't get picked up before the program actually ran. Also, last time I used it, IceTV didn't have EPG data for all out Australian channels. Just for the majors.
IceTV have developed a significant amount of value-added service around their product, including the remote setting of recordings via an iOS or Android App, their "What's on this week email" which I still get, and integration software with WMC, plus an API that can be used with other applications. Their integration allows push updates of EPG data and recordings, and their Program IDs enable simple Series Recording. So there may be some software assets worth buying, if the company folds and is sold off in bits.
Actually, maybe you could buy a perpetual licence to their software and technology, which would give you a head start in that area, and give them some much needed cash. You may get it cheap.IceTV is an Australia only EPG data provider, and the IceTV business model and data would not translate to other regions.
What would be worth doing.EDIT: My bad. It was Gracenote not Rovi who bought HWW. That changes things. Still, Rovi does have a better integration story and vision than Gracenote, as far as I can tell.
Is to come to a world wide agreement with Rovi, just as Microsoft has.
Rovi Gracenote bought HWW in Australia last year. HWW was the main, if not only, EPG data consolidator in Australia. They get their data from the broadcasters, and have rights to resell it. No guessing. In addition, as I have mentioned elsewhere, Rovi has an extremely good story when it comes to EPG data and metadata collection and management. The also seem to have, or are developing, some very good tools for integration with other services. After all, that is what they do, sell their data to other companies that then make it available to the public via their own services.
From what I have read, Rovi capabilities would far outstrip IceTV in terms of value added services, particularly in the area of program Discovery, data and images for all sorts of media.
Take note of the lesson though Jim: Hardware development and delivery does not mix well with software and service delivery, and has totally different capital and cash flow profiles.