Sounds like you're trying to use DLNA to play to the Sony - that can be a bit peculiar with Sony TVs, and you may need to do some configuration in Media Center.
All these options can be found in the settings under Media Network -> Add or configure DLNA servers
First off I would recommend to add a new entry there, using the Sony BD/TV preset we have. Right out of the box, this may get video working, but at a somewhat low quality (SD video).
For higher quality, what works for my Sony TV (a much older model, but anyhow) is these (just modifying the Sony preset) - although it does need some processing power on the system you have MC on to convert the video:
Video -> Format: H264-TS 1080p AutoFPS
Advanced -> Video DLNA Override: AVC_TS_HD_EU_ISO
Once you have created this new server config, you can assign it to the actual device. In the main MC tree view, you'll see entries for the different playback zones under the "Playing Now" section, one for your TV, and on right clicking this one you can assign it to a DLNA server with the "Associate with DLNA server" option.