Thanks to everyone who's upgraded! We really appreciate your steady support.
Beginning tomorrow, we will increase the license cost of JRiver Media Center 24.
We've often heard that our marketing was lacking, so this January, we hired a New York marketing firm, BB and Co, to take a look at what we've been doing. A week ago, we received a 200 page document with a lot of marketing terminology I didn't understand, but on page 3, I saw (and understood) this:
"Some of your audiophile competitors are charging many times the current JRiver license of $50. You're leaving money on the table and we advise an immediate increase to the $400 level. People will respect you more. It will become the luxury product in your space."
While I agree we've kept the price too low for many years, I didn't think the $400 level was fair to our customers, so after a lot of discussions here, we've decided to set a level that we believe is fair and reasonable. Here are the new prices, effective tomorrow, April 1:
JRiver Media Center 24 Prices
Windows $195
OSX $195
Linux $195
Master License $295 (Windows, OSX, and Linux)
Upgrades are $85 for a single license and $125 for a Master License.
Thanks, as always.
Jim Hillegass
Chief Bunny in Charge