DVD ripping is not wrong (IMO), but I must agree with escaflo. The planet would be a much drearier place without MC, or the daily prospect of JimH shaking his fist at the world. The people legally empowered to "protect" these copyrights are doing so without a shred of proportion or common sense, and their reach is only limited by their own drug-enduced lethargy. Give them a reason to notice you, and they will gladly demonstrate that the U.S. Tort Bar is the one place in America where the rich and powerful really are systematically entitled to greater priviledge. I would not recommend even Mother Theresa cross paths with these underwear-sniffers.
I think that the DVD rip capability is a great feature that will prove to be an attention-getter, both from a marketing perspective and a legal one. Yes, there are other DVD rip options out there already, but none of them are "mainstream" (and none of them are hosted on U.S.-based web sites, AFAIK). I think a mainstream media program having this kind of capability will generate a lot of buzz, if that's your goal. But I'm not so sure a simple C&D letter with an opportunity to comply will be their response.
Although, if you are sure that will be their response, and you have some cash on hand at least to get to first base, it might be worth a go. But go carefully. And if buzz is your goal, for God's sake follow up. Flog it for all it's worth.