The number is so ridiculous that I went to the Pew site.
They surveyed 1,005 adults by telephone. 42% of those said "yes" to "Do you
own a tablet".
I've worked as a telephone survey taker, and I'm highly dubious about the process as a whole.
But first - even if you take the numbers at face value - note that:
If you ask me "Do you own a dining room table?" I say "yes", and then if you ask my wife she would say "yes" and so would any other family members - but this all refers to one table. So there are not 300 million dining room tables out there.
So, one teen in the house may have been given an iPad for her birthday, and any adult asked "do you own a tablet" could say "yes".
This is quite different from 42% of adults
use a tablet.
And that is without taking into account the factor - " I need to buy my husband something for Christmas and I've run out of ideas, except that I just saw this ad for the iPad " whereupon after Christmas, Joe now "owns" an iPad, but continues to use the laptop he is familiar with, and which has all his sports sites in his browser bookmarks.
The other factor is the whether Pew really investigates the other 300 million Americans who did not answer the survey. The sort of person who is willing to answer the survey is also someone who tends to buy whatever is advertised on TV.
That 42% number is pure tablets; if you add in e-readers, then the market reach is over 50%.
No, there is obvious overlap.
I think I'm the only adult person in my immediate social circle who doesn't own a tablet (now that my aging mother is getting one).
The members of this forum - and their social circle - are clearly a major audience for tech innovations. And the 30-50 age demographic - in the income tier that can afford $500 optional devices - tends to be very homogenous - and quite different from other demographics.
Back a couple of years ago, everyone in the media (who are all members of that demographic) were cooing about iPads and they had cameos in a variety of episodes of dramatic TV shows.
This year, I can't remember seeing one tablet on TV in any context. I go to airports, Starbucks, people's homes, the supermarket, restaurants and everywhere people use smartphones for all the tasks that tablets are supposedly good for. The new large smartphones remove any need that people have for a handheld device, and they are not going to want to hold heavier larger devices that do exactly the same thing.
Yeah, I'm sure there are a lot of bedroom dressers out there with tablets on them...