The other option to consider is splitting the product strategy.
Many other software companies offer different levels of software with different features for a different fee, all built on a core program.
Perhaps this creates the opportunity for JRiver to go toe to toe with TMT and PowerDVD with a premium full bluray support version and continue with the underlying core with the current pricing.
That way you please both crowds, get more revenue to pay for the bluray membership and development.
I for one would be happy to pay almost double what I pay for JRiver to get everything I need in 1 piece of software, Id probably still buy the core current product too so I can use direct play MKV when I don't want menus or 3D.
You guys shouldn't sell your selves short with what you've achieved with JRiver.
Membership Levels
Membership in the Blu-ray Disc Association (BDA) is divided into three membership levels. (this is just to provide input into standards, this doesn't give use rights, see licensing below)
Board of Directors
Companies participating in the Board of Directors are active participants of the format creation and key BDA activities. They are selected from the Contributors by election. The board sets an overall strategy and approves key issues. A board member can participate in all activities and attend all meetings. The Blu-ray Disc Founder companies will make up the initial Board of Directors.
Annual fee: $ 50,000
Contributor
Contributors are active participants of the format creation and other key BDA activities. They can be elected to become a member of the Board of Directors. A contributor can attend general meetings and seminars, and can participate in Technical Expert Groups (TEGs), regional Promotion Team activities, and most of the Compliance Committee (CC) activities. Membership requires execution of Contribution Agreement and must be approved by the Board of Directors.
Annual fee: $ 20,000
General member
General membership provides access to specific information from Committee discussions. A general member can attend general meetings and seminars. They can participate in specific Regional Promotion Team activities and specific CC activities.
Annual fee: $3,000
Please note: BDA membership is for those who want to actively participate in format development and to have early access to information on BD acvitities. BDA membership does not automatically give you access to published version of BD format specifications. If you become a Contributor member, you will have access to BD format specifications under development for the sole purpose of participating in the format development discussions. If your primary interest is to obtain BD format specifications or to license BD logo and format specifications for your product development, please contact License Agency (
http://www.blu-raydisc.info). The licensing of the BD logo and format specifications does not require that you become a BDA member.
------------
Licensing
There are also a couple levels of licensing available.
The lowest is effectively the R&D licensing to evaluate suitability of the standards for product development. (not too bad IMHO to determine whether its something you really want to take on)
IA
Term: 1 year
Fees:
•US$ 2,500- for 1st Book (in every format)
•US$ 1,500- for 2nd Book (in every format)
•US$ 1,000- for 3rd and onward book (in every format)
-----------
And then there's full membership and certification under the FLAA - This ones definitely a lot steeper to take on.
You could as someone has suggested above, workout the feasibility with a kickstart type campaign if you really want to see what uptake and return you might get.
FLAA licencing and membership
•Term: 5 years
•Fee: The fee for RE2, RE3, RE4, R1, R2, R3, and AVCREC FLLA is $15,000 for one business category and $30,000 for the multiple business categories per Format Licenses. The fee for ROM2.0 and ROM3.0 FLLA is $30,000 one business category and $60,000 for the multiple business categories. There is also a Format Maintenance & Development Fee of $50,000 for BD-ROM3. This is a onetime fee that is due when the very first 3D BD product Test Verification is completed at the BD Testing Center. The fee for ROM2.0 and ROM3.0 FLLA Commercial Audiovisual Content is $4,000.